b2b tech content marketing agency

Search & Answer Engine Optimization for technical audiences.

We produce deep, engineer-authored content that puts your brand in AI answers, earns citations, and ranks in the Google results. We research keywords, produce content, post on social media, measure results, and help convert organic traffic into sales leads.

Monthly traffic we produce for our clients

13.3M
Search impressions
139K
Website visitors

We write about the tech stacks your prospects operate

Our authors are practicing subject matter experts who work with these technologies every day and get trained on your product before they put pen to paper.

Microsoft AzureIstioOpenIDAmazon Web ServicesOpenSSLTerraformApache SparkJenkinsApache KafkaPython

The transition from search to ai

Your buyers ask AI before they search

Technical buyers rely on ChatGPT, Perplexity, Gemini, and Google AI Overviews to shortlist vendors before they ever reach your site. Your brand is either on the answer's shortlist or absent from it. We track the relevant prompts and influence the answers.

How answer engine optimization (AEO) works

AI recommends the sources it trusts

Answer engines decide which vendors to name and which sources to cite based on the sources used for indexing, model training, and live inference. Both rely on content that is authentic, comprehensive, and technically deep.

01

Credible

Written by people with a decade of experience in a specialized domain, so they can help advanced audiences learn.

02

Comprehensive

Long-form guides that answer the full scope of the query, not a thin post that stops at the definition.

03

Technically deep

Diagrams, code, and operational trade-offs that AI engines and readers consider primary sources.

Why our content performs

The best way to reach engineers is with the help of other engineers.

Our outlines align the narrative with your product's value proposition before subject matter experts author the content, which is then peer-reviewed and polished by professional editors.

Most agencies rely on professional writers without subject matter expertise or on AI-generated content. Readers can spot the difference in seconds, which reduces time on page and lowers rankings.

How we produce content

From keyword research to qualified leads

1

Keyword and AEO research

We find popular searches and AI prompts your buyers use, then select topics with high query volumes and low competition.

2

Engineer-authored content

Practicing engineers write long-form articles aligned with your product's value proposition.

3

Peer review and professional editing

Every draft is checked for technical accuracy by a peer, then polished by a professional editor.

4

Measurement and lead generation

We publish, track performance across search and AI, and optimize conversion rates for site visits.

How we prove it works

You can't manage what you don't measure

We track how your brand appears in relevant AI prompts that your buyers might type, as well as in Google's first search results page.

Brand presence

How often is your brand directly mentioned in AI responses?

Brand sentiment

How favorably do AI platforms characterize your reputation and customer satisfaction?

Citation coverage

How often is your domain the cited source of an AI answer?

Website traffic

How many people visit your site? Do they navigate to key pages and submit forms?

samples of the Results we've produced for our clients

Organic growth that compounds

1.44M

Organic search impressions produced by 10 articles over 10 months.

9,773

Monthly website visitors from publishing 2 articles per month for one year.

4,034

Google AI Overviews after publishing 2 articles per month for 2 years.

the types of content we produce

Content appropriate for every stage of the buyer's journey

Guide and standalone articles

Long-form, 2,000-plus-word articles built to rank in search and be cited as sources by unbranded AI queries.

Answer engine content

Product evaluations, listicles, and comparisons that influence how AI models associate vendors with product categories.

Web pages and HTML content

Solution and use-case pages that convert organic visitors into leads and demonstrate topical authority.

White papers, eBooks, and solution briefs

Middle-of-funnel product marketing and sales enablement assets written for technical and executive buyers.

Social and LinkedIn

Micro-content and outreach that extend the reach of every article you publish.

Webinars and infographics

Narrated slide decks and visuals produced by our agentic AI workflows using our long-form content.

our sample content

Judge For Yourself. Read Our Content.

We specialize in content for technical audiences across domains such as DevOps, software development, cybersecurity, data, and AI engineering. Here are some of the guides we wrote, published on our clients' own sites.

LLM inference optimization

A reference article for optimizing the speed and infrastructure resources used by AI models during inference.

Read the article

Guide to Reinforcement Learning (RL)

A comprehensive guide created for a pioneer in the RL environment and world models for AI systems.

Read the article

OpenStack disaster recovery

This collection of articles attracts over 1,000 highly targeted users of Red Hat technologies to our client's site each month.

Read the article

Guide to security automation

A guide created for the industry leader in security workflow automation, targeting security engineers.

Read the article

Free practical guides on AEO and SEO

Learn the techniques we use to rank and get cited. No forms to fill out.

Read Free Guides

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Free 30 min content strategy consultation

We only work with companies that sell to technical audiences, such as software developers, DevOps engineers, and their technical managers.

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